Podcast não funciona (really?)

Ed Roussel, editor do Telegraph Media Group, explica porquê podcasts não funcionam no Telegraph.co.uk’s:

Let’s be honest about it, it doesn’t work. What does work with audio is a very quick response to a breaking news situation.”

“The problem with daily podcasts is that it’s hard to make the argument that it adds value to the overall package of content”

You are never going to be able to do breaking news.”

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